Originally posted by cigar95
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In an announcement Wednesday, the University of South Carolina proved that it is far from finished competing with the University of Southern California for the “USC” acronym.
According to a press release, the Carolina college will retire its “UofSC” logo mark used since 2019 and “simplify its branding marks” in the latest installment of the two schools’ feud over brand rights. Beginning Jan. 4, 2023, California’s USC will officially share the “USC” abbreviation with Carolina.
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