Worldwide World Championship TV Coverage

[Guest]

In analyzing the worldwide TV coverage of the World Championship the following facts are instructive:

Japan - 100 hours
Spain - 90 hours
Italy - 90 hours
South Africa - 85 hours
Australia - 75 hours
rest of Europe - 70 hours
Carribean - 72 hours
Germany, France - 60 hours
UK - 50 hours
Africa - 45 hours
China - 36 hours
USA - 30 hours

What does this tell you? Of course there are a number of directions tis debate can go.

[The King]

Re: Worldwide World Championship TV Coverage

>In analyzing the worldwide TV coverage of the
>World Championship the following facts are
>instructive:

Japan - 100 hours
Spain - 90
>hours
Italy - 90 hours
South Africa - 85
>hours
Australia - 75 hours
rest of Europe - 70
>hours
Carribean - 72 hours
Germany, France - 60
>hours
UK - 50 hours
Africa - 45 hours
China -
>36 hours
USA - 30 hours

What does this tell
>you?


What does this tell you???
This tells you that I'm moving to Japan in 2005!!!

[Guest]

Re: Worldwide World Championship TV Coverage

>USA - 30 hours

Does that include repeat broadcasts? Curious, because by my estimation, in Canada with CBC, we got 24 hours (Saturday: 2, Sunday: 2 + 2, Monday - Friday: 2, Saturday: 2 + 2, Sunday: 2 + 2).

There were also several repeats in the wee hours of the night that I'm not including, plus the several hours of french CBC coverage (that wasn't as extensive as english CBC).

I thought the Great White North was supposed to have been better served with coverage.

[tafnut]

Re: Worldwide World Championship TV Coverage

Would it be cynical to say they had nothing better to show? Since TV is about the money, obviously those countries thought that whatever their competitors were showing was of less interest that the WC's. I can certainly understand why the USA thought that only 30 hours was enough. Would you rather have Italian television fare in exchange for more track? (loaded question)

I am impatiently awaiting the advent of webcasting track on a full large scale. That allows the advertisers to zero in on thier target audience for fewer bucks.

[DentyCracker]

Re: Worldwide World Championship TV Coverage

I would be on that like white on rice

[Guest]

Re: Worldwide World Championship TV Coverage

Original post said, "In analyzing the worldwide TV coverage of the World Championship the following facts are instructive" and then displayed content from an IAAF news release that presented preliminary data from "Sponsorship Intelligence, a specialist research company." The IAAF release said its data was "the envisaged number of hours planned for certain key markets prior to the Event."

USA viewers who taped the ABC/ESPN2 coverage of the 2003 World Championships may find its "30 hours" included no more than seven hours of unrepeated action. Elsewhere, the ratio may be very different.

Last year while watching GP competition on CCTV in China, with Mandarin audio, I observed that a four-hour telecast was an uninterrupted four hours of action -- every step of each race and seemingly every throw or jump in the field. I have seen similar presentations while in other overseas locations such as South Africa

Perhaps a subsequent IAAF release will report the actual, rather than planned, hours in each market -- and what portion in each maerket was action vs. non-action.

[blacklily]

Re: Worldwide World Championship TV Coverage

>In analyzing the worldwide TV coverage of the
>World Championship the following facts are
>instructive:

Japan - 100 hours
Spain - 90
>hours
Italy - 90 hours
South Africa - 85
>hours
Australia - 75 hours
rest of Europe - 70
>hours
Carribean - 72 hours
Germany, France - 60
>hours
UK - 50 hours
Africa - 45 hours
China -
>36 hours
USA - 30 hours

What does this tell
>you? Of course there are a number of directions
>tis debate can go.

It tells me that it's USATF's & U.S. track fans' fault that the sport doesn't get as much coverage here, like other sports. Ratings in the U.S. are repeatedly low, which means coverage of future events will be low. In other countries, government kicks in a lot (if not most) of the networks' funds so they also have more leeway. Not so in the U.S. We want more coverage, we must get more people to watch. Period.