excerpt from home-page-linked article:
"In short, we need to have the best athletes in the world competing more often, the most exciting presentation possible, more meetings around the world, and as much coverage as possible on free-to-air television"
* * *
see the sport expand into largely unchartered areas, including the Middle East
* * *
a radical overhaul of the traditional one-day type of meeting designed to appeal more to younger audiences
* * *
restructured World Athletics Tour and a strong level of interest has emerged for a 'short form' of athletics based on the changes being proposed.
* * *
"The challenge of Beijing is to use the global impact and popularity of Usain Bolt to connect with a younger demographic."
* * *
see the sport expand into largely unchartered areas, including the Middle East
* * *
a radical overhaul of the traditional one-day type of meeting designed to appeal more to younger audiences
* * *
restructured World Athletics Tour and a strong level of interest has emerged for a 'short form' of athletics based on the changes being proposed.
* * *
"The challenge of Beijing is to use the global impact and popularity of Usain Bolt to connect with a younger demographic."
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