BlackBerry Bold Commercial - Indoor Track

[Mighty Favog]

I thought the most unrealistic part was the large and vocal crowd.

[Halfmiler2]

Maybe it was supposed to be a 150. :wink:

[lonewolf]

The staggers are too close. He starts in lane 8 and finishes in an inside lane.

[dj]

lol, I think the guy that wrote the article needs to bring in a fact checker, because that clearly doesn't look like a 200m start or a start for any other race I've seen :-P

The stagger is too close and the guy is lane one is part of the way up the curve

Not only that, there are no starting lines for any of the guys.

[CodeFlash]

lol, I think the guy that wrote the article needs to bring in a fact checker, because that clearly doesn't look like a 200m start or a start for any other race I've seen :-P

The stagger is too close and the guy is lane one is part of the way up the curve

[Dietmar239]

Nope, all of those guys are actually that fast. The fastest and best athletes are all in the entertainment biz for sure.

[Bruce Kritzler]

Have been currious about the commercial since it appeared. Thanks, dj, for id'ing the location. The uniform looks like Barton CC or Jackson State, and the athlete reminds me of Karjaun Williams' older brother?

[johnclevohio]

Aww, come on, I was surprised as anyone else that CNBC of all places ran this story. Give me a break.

[Jack Slocombe]

Do not leave Ohio..............ever.

This is a great commercial and very effective.

Again, Stay in Ohio.

[dj]

The spot was filmed at NYC's 168th Street Armory.

[rabalac]

Are you for real? This is only a commercial!!! Not a documentary. Geez!

[johnclevohio]

Plus even though he starts on the turn, he never runs the 2nd turn.

[johnclevohio]

Finally, someone brought this up. I tell my wife about it everytime this commercial comes on TV.

http://www.cnbc.com/id/28619590


When Hollywood does sports movies, they are always careful to bring in consultants to make sure the action looks authentic.

Well, it's only 30 seconds, but it appears like the folks at Research in Motion [RIMM 47.25 -0.21 (-0.44%) ] , parent company of the Blackberry, should have brought in a sports consultant for its spot that has been running incessantly during NFL games.

So here's the problem. This guy who is texting is running the 200-meter dash, we know that from the way he lines up. But he crosses the line in 13.05 seconds. OK, we realize that you're trying to tell people that the Blackberry Bold is for fast people. But is it for supersonic people? Because the world record in the 200 meters belongs to Usain Bolt, who ran a 19.30 in August during the Beijing Olympics.

Your random guy beat Usain Bolt by more than five seconds. And for what it's worth, all the people racing against this guy also beat Usain Bolt. Look how close they are to him at the end -- looks like they'll easily finish under 18 seconds.

That's not only idiotic, it's careless. Here's what I think happened.

The ad people knew that had about 30 seconds of copy to write. Someone who has no idea what they were doing figured they'd give the guy 13 seconds of copy and that's what he'd naturally win the race in. Then I think they tried to be authentic by putting the clock there and they couldn't have realized, or they didn't care, that their random running model was breaking the world record by five seconds. If you're going to do that, I think you have to hire Usain Bolt to do the commercials.