Why don't I see Lightning Bolt sports drinks? Lightning Bolt protein bars? Lightning Bolt shoes? Commercials with him whizzing by super-fast like the superhero Flash, running from New York to Miami in a second, outrunning a race car, etc.?
The corporations have dropped a big opportunity to capitalize on his post-Olympic recognition and make themselves and Bolt really rich. Now he's fading out of the memory of most non-track fans, and the marketers will have to rely on him setting another world record in Berlin if they're going to get a second chance. And even then it might be too late.
The corporations have dropped a big opportunity to capitalize on his post-Olympic recognition and make themselves and Bolt really rich. Now he's fading out of the memory of most non-track fans, and the marketers will have to rely on him setting another world record in Berlin if they're going to get a second chance. And even then it might be too late.
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