Front-page has an article on the proposition, Guardianexpands:
Those waiting for more head-to-heads may have your wish granted. Objectives are clear-cut and spot-on. Are you excited by this proposition?
Under the central contracts plan, up to 10 of the world's biggest names of track and field will be asked to commit to appearing in at least six of the 12 events: eight in Europe, with two each in Asia and the United States. England is expected to host two of the meetings, one in London and the other in Birmingham, though the list of venues is on the agenda for tomorrow.
"The big attraction, and it was the real talking point last year, is head-to-head challenges. If tennis can have Federer and Nadal going up against each other several times a year, we need to have Usain Bolt running against Asafa Powell more than twice a year. We need a coherent narrative through the season."
This "narrative" is one of three main objectives for the league: to make athletics more spectator-friendly, which in turn will also appeal to sponsors and broadcasters; to create a truly global sport, albeit with the bulk of its meets still taking place in Europe; and thirdly, to bring unity to the sport so administrators, promoters, athletes and sponsors are working together.
This "narrative" is one of three main objectives for the league: to make athletics more spectator-friendly, which in turn will also appeal to sponsors and broadcasters; to create a truly global sport, albeit with the bulk of its meets still taking place in Europe; and thirdly, to bring unity to the sport so administrators, promoters, athletes and sponsors are working together.
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