Originally posted by Jon
American companies and sponsors will invest in the Olympics. There is still the idea of the Olympics being the pinnacle of athletic success, even if it's just for Olympic sports.
The World Championships of Track and Field? Not so much. The World Series of Poker garners far, far more attention. Even though there's no suitable facility (some say Washington, but I think that stadium will be gone soon), I think the question of video and broadcasting is the more difficult hurdle to overcome.
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