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The Prehistory of Adidas and Puma

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  • The Prehistory of Adidas and Puma

    http://www.spiegel.de/international/ger ... 00,00.html

    http://www.spiegel.de/fotostrecke/fotos ... cle=611400#backToArticle=611400


    When the starting shot rang out, the athletes surged forward. Jesse Owens dug his spikes deep into the racing track of Berlin's Olympic Stadium -- and the best sprinter of his day dominated the 100 meters race to win a gold medal at the 1936 Olympic Games. America's black superstar took home a total of four gold medals. And each of his victories represented minor triumphs for two German brothers as well -- Adolf ("Adi") and Rudolf Dassler -- the manufacturers of the sprinting shoes that carried the sprinter of the century from victory to victory.
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