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  • "Secret" ad on front page

    Has anybody clicked on the audio for the Secret deodorant ad on the front page? In the ad, a young woman, who is using Secret, walks around all day with her arms up in the air, sniffing her armpits, to prove how effective Secret is.

    I wonder, is this considered an effective commercial in getting women to buy this product? Do women see this ad and then say, "Wow, I think I may have to try Secret deodorant."

  • #2
    I thought it was an ad for teeth whitener.

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    • #3
      Originally posted by hammer forever
      I thought it was an ad for teeth whitener.
      Modern adds are often targeted to the individual based on their surfing
      behaviour. This obviously raises some questions about BillVol's habits ;-)

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      • #4
        90% of the ads I see insult my intelligence. The 10% that are effective don't try to sell me anything; they just present the product in a clever, creative, often funny or poignant way. They simply make me aware of its presence.

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        • #5
          I still haven't seen this Secret ad. Every time I notice the thread, I go back to the home page to look for it. It's never there when I look.

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          • #6
            Originally posted by imaginative
            Originally posted by hammer forever
            I thought it was an ad for teeth whitener.
            Modern adds are often targeted to the individual based on their surfing
            behaviour. This obviously raises some questions about BillVol's habits ;-)
            Uh, I guess I'll blame it on my wife, who also uses our home computer! :-) FWIW, I think an Army ad came up last time I was on the home page! Edit: It was a Navy ad. Thank goodness.

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            • #7
              Originally posted by tandfman
              I still haven't seen this Secret ad. Every time I notice the thread, I go back to the home page to look for it. It's never there when I look.
              That's because it's a secret!


              Martin
              the baton is meant to be passed on

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