"Secret" ad on front page

[BillVol]

Has anybody clicked on the audio for the Secret deodorant ad on the front page? In the ad, a young woman, who is using Secret, walks around all day with her arms up in the air, sniffing her armpits, to prove how effective Secret is.

I wonder, is this considered an effective commercial in getting women to buy this product? Do women see this ad and then say, "Wow, I think I may have to try Secret deodorant."

[hammer forever]

I thought it was an ad for teeth whitener.

[imaginative]

I thought it was an ad for teeth whitener.

Modern adds are often targeted to the individual based on their surfing
behaviour. This obviously raises some questions about BillVol's habits ;-)

[Marlow]

90% of the ads I see insult my intelligence. The 10% that are effective don't try to sell me anything; they just present the product in a clever, creative, often funny or poignant way. They simply make me aware of its presence.

[tandfman]

I still haven't seen this Secret ad. Every time I notice the thread, I go back to the home page to look for it. It's never there when I look.

[BillVol]

I thought it was an ad for teeth whitener.

Modern adds are often targeted to the individual based on their surfing
behaviour. This obviously raises some questions about BillVol's habits ;-)

Uh, I guess I'll blame it on my wife, who also uses our home computer! :-) FWIW, I think an Army ad came up last time I was on the home page! Edit: It was a Navy ad. Thank goodness.

[Cottonshirt]

I still haven't seen this Secret ad. Every time I notice the thread, I go back to the home page to look for it. It's never there when I look.

That's because it's a secret!


Martin