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Honda pulls out of Formula One
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Originally posted by guruThis is nothing. Wait until we see the bloodletting in NASCAR.
http://www.nytimes.com/2009/02/15/sport ... ascar.html
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Now ING pulling out of Formula One.... wonder how they'll feel about marathons?
http://business.timesonline.co.uk/tol/b ... 743493.ece
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I would predict they (ING) will stay with marathon. The traditionally reason company´s chose sponsorships is because it´s (was) less expensive than TV commersials and other advertisements like in newspapers, magazines etc.
The fantasy figures are gone for now. To pay one or two millions for a logo on a drivers underpants is history,Time to go back and be conservative (or realistic) again, I think T&Fcan take advantage of that by being creative and make attractive offers to sponsors. They still will advertise, right?
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