[from info in a home-page-linked article]
We all know that local media skew the performances of local teams to accentuate the positive and make teams look better than they are. The national media do that as well, and tend to shape our opinion on how 'good' something is, be it a sports team, a movie, a book, or especially people and ideas in the political arena.
There's a cool new name name for this old phenomenon: "media framing effect"
It's how the media's coverage of events influences public perception of those events.
So the question is - what are the American media doing for T&F?
1. Playing up the PED angle to the max
2. Creating rivalries (Jam vs. USA)
3. Creating 'stars' (Bolt)
4. Reporting major meets and marks.
What it is NOT doing:
1. publicizing upcoming meets
2. Creating more stars than just the obvious
3. reporting anything BUT the most major meets/marks
The US media are 'framing' T&F as a PED-infested sport with just a small handful of stars that disappear except for OGs and WCs.
What would it take to change that image (ahem . . . cough . . . USATF) or CAN it even be changed?
We all know that local media skew the performances of local teams to accentuate the positive and make teams look better than they are. The national media do that as well, and tend to shape our opinion on how 'good' something is, be it a sports team, a movie, a book, or especially people and ideas in the political arena.
There's a cool new name name for this old phenomenon: "media framing effect"
It's how the media's coverage of events influences public perception of those events.
So the question is - what are the American media doing for T&F?
1. Playing up the PED angle to the max
2. Creating rivalries (Jam vs. USA)
3. Creating 'stars' (Bolt)
4. Reporting major meets and marks.
What it is NOT doing:
1. publicizing upcoming meets
2. Creating more stars than just the obvious
3. reporting anything BUT the most major meets/marks
The US media are 'framing' T&F as a PED-infested sport with just a small handful of stars that disappear except for OGs and WCs.
What would it take to change that image (ahem . . . cough . . . USATF) or CAN it even be changed?
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